mkk – meine Krankenkasse
Digital Product Transformation of the German Health Insurance Company
Health Insurance • B2C
mkk – meine Krankenkasse
Digital Product Transformation of the German Health Insurance Company
Health Insurance • B2C
mkk – meine Krankenkasse
Digital Product Transformation of the German Health Insurance Company
Health Insurance • B2C
The German statutory health insurance company mkk – meine Krankenkasse was founded in 1993. Today, it serves over 500K clients nationwide.
As a Product Designer I contributed to the company's Growth Department and worked closely with PO, Market Researcher, Product Designers, Developers and others to rethink and shape the new CX in a more intuitive and accessible way.
1993
Year of founding
100k+
Average monthly website visitors
550k+
Customers across Germany
150+
Services offered
Team
PO, Market Researcher, Product Designers, Developers
Results and outcomes
Results and outcomes
Results and outcomes
Gathered valuable user insights during user interviews and usability testings
Prepared and launched moderated and unmoderated UXR sessions. Presented insights as well as prototype refinements in the team meetings
Gathered valuable user insights during user interviews and usability testings
Prepared and launched moderated and unmoderated UXR sessions. Presented insights as well as prototype refinements in the team meetings
Gathered valuable user insights during user interviews and usability testings
Prepared and launched moderated and unmoderated UXR sessions. Presented insights as well as prototype refinements in the team meetings
Contributed to the mkk Design System and Brand Styleguide Platform
Created a scalable design foundation between new company brand identity and main digital touchpoints – Website and Mobile App
Contributed to the mkk Design System and Brand Styleguide Platform
Created a scalable design foundation between new company brand identity and main digital touchpoints – Website and Mobile App
Contributed to the mkk Design System and Brand Styleguide Platform
Created a scalable design foundation between new company brand identity and main digital touchpoints – Website and Mobile App
Positively improved customers' experience on the acquisition and contact flows on the website
Analyzed and improved major user flows on the website to enhance company's performance and increase user retention
Positively improved customers' experience on the acquisition and contact flows on the website
Analyzed and improved major user flows on the website to enhance company's performance and increase user retention
Positively improved customers' experience on the acquisition and contact flows on the website
Analyzed and improved major user flows on the website to enhance company's performance and increase user retention
Increased users' trust and perception with new features of mkk App redesign
Based on user feedback and analyzed survey results our product team improved the app functionality and usability
Increased users' trust and perception with new features of mkk App redesign
Based on user feedback and analyzed survey results our product team improved the app functionality and usability
Increased users' trust and perception with new features of mkk App redesign
Based on user feedback and analyzed survey results our product team improved the app functionality and usability
Projects
Projects
Projects
Do you have a project in mind? I'm ready to bring it to the next level!
All Rights Reserved © 2017–2024
Do you have a project in mind? I'm ready to bring it to the next level!
All Rights Reserved © 2017–2024
Do you have a project in mind? I'm ready to bring it to the next level!
All Rights Reserved © 2017–2024